Back & Neck massage including the use of Fire cups on the back. Cupping is a type of alternative therapy that involves placing cups on the skin to create suction. This suction is thought to improve the flow of energy in the body and facilitate healing. Cupping increases blood circulation to the area where the cups are placed. This may relieve muscle tension, which can improve overall blood flow and promote cell repair. It may also help form new connective tissues and create new blood vessels in the tissue.